Fostering, recognizing and encouraging creativity is a theme that nearly every digital media expert recognises as being central to a discussion on how we successfully steer our way into the future. One of the most inspiring voices on creativity is Sir Ken Robinson. Robinson challenges the way we’re educating our children and champions a radical … Continue reading “Education & Creativity”
Written by Anthony Hughes
In 2000 I was sitting at my desk wondering how I was going to save the company that I then ran – a company that relied for 75% of its revenue on online advertising. The Internet bubble had just burst in a rather spectacular way and most of our advertisers had simply stopped all forms … Continue reading “Digital Ad Spend Outpaces Print”
Written by Anthony Hughes
The George Lucas Educational Foundation has a great Digital Generation Project running through its website EduTopia. Anyone who has an interest in digital media, especially educators involved in the development of online learning, wants to know how the next generation of digital media users is approaching both the technology and the distribution and design of … Continue reading “Keeping up with the Kids”
Written by Anthony Hughes
We’ve known for some time that the take-up of the Internet in Asia is accelerating faster than in nearly any other region. But within that there are some surprisingly rapid growth curves for online learning. Australian educational organisations and suppliers should be looking at these figures and thinking about how they can develop successful digital … Continue reading “Online Learning Boom in Korea”
Written by Anthony Hughes
Following my last posting, I’ve just come across an article on the NASDAQ website where Time Warner’s Chief Executive, Jeff Bewkes, talks about the ongoing, and often pessimistic discourse coming from traditional publishing houses who have, for several years now, been hit by slowing revenues from traditional media sources as consumers have moved online. Unlike … Continue reading “Digital: More Opportunity Than Risk”
Written by Anthony Hughes
When an industry pundit like John Warnock, co-founder of the digital development tools software giant Adobe Systems, talks about the effect of digital technology on the future of information dissemination and communication it is worth taking a bit of time out to have a careful listen and think about how what he is saying applies … Continue reading “The Digital Future”
Written by Anthony Hughes
Developing a digital media strategy is about knowing who your clients or users are and clearing a direct path from you to them. It is knowing who your clients are and what the message is that you want to deliver and that they want to hear. It may look a little complicated when you start … Continue reading “Developing a Digital Media Strategy”
